Products > Out and About > Hugabub


The Hug-a-Bub is a wrap around, soft cotton baby sling that holds your baby close to your heart. In the Hug-a-Bub, your baby feels hugged even though your hands may be busy doing other things.

The wide shoulder wraps double up to provide the most secure support for babies' head and neck. It is ideal for newborns and premature or sleeping babies.

The hug-a-bub's ergonomic design, wraps around your torso, from shoulders to hips, reducing unnecessary strain on your shoulders, neck and back. It is recommended by physiotherapists for those with some chronic back problems.

When worn correctly the Hug-a-bub is one of the most secure baby carriers on the market. There are no clips or buckles to break or seams to come undone. It is even possible to bend over completely without fear of your baby falling out. Due to its unique wrap style, the Hug-a-bub baby carrier offers a firm and secure hold that allows you to have your hands completely free.

There are two positions that may be suitable for breastfeeding your baby discretely and comfortably: either horizontally or vertically, depending on the baby's size and the size of the mother's breasts.

There is no real weight limit for your baby. The hug-a-bub is suitable for babies from prematurity up to toddler hood. As long as you still pick them up…they will feel lighter in a Hug-a-bub!

Hug-a-bub has been tested and meets with strict safety standards. The Hug-a-bub is also recognized for its safety by physiotherapists, childcare professionals, midwives, occupational therapists and is used in special care nurseries in hospitals.

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Positions for the Hug-a-Bub wrap
Heart to heart                Koala                  On the go                Peapod
Colours available:
Hazelnut Nougat
Navy Berry
Click here to see the colours